“Children by and large live in the present, their proclivity is to talk about something fun or interesting that happened to them in that moment. Through their own imagination and creative stories, adults and children can form a bond across the miles that serve to build a trusting relationship and secure attachment. The ELFKINS product is a dynamic tool that promotes children’s creativity, develops verbal and cognitive skills, and nurtures their social and emotional development.”

“The toy market is undergoing an evolution. Over the last few years we’ve seen a rush of technology entering the industry innovating both traditional play patterns as well as creating new ones. At the same time, expectations for digital toys and devices are at an all-time high. Parents want to ensure quality, learning and long-term engagement, and kids desire a simple user interface and entertainment. ELFKINS is a product designed with a great balance between user and market needs.”